Intelligent data
INTELLIGENCE IS
Quality, not just quantity
Using data effectively is reliant on not only the quantity of insights available but more importantly the quality of the data interpretation. Our unique platform intelligently analyses hundreds of data sets per second to give you the most accurate evaluation of both behaviour and risk.
INTELLIGENCE IS
Understanding what's important
Smart data management requires excellent customer understanding - whether this is the end user, the broker or the underwriter: understanding how to interpret data sets correctly and correlate the data in a clear and useful format remains the key to increasing the cost saving impact and analytical usefulness of the available date.
Motor insurance is all about protecting policyholders when they have an accident. Telematics transforms this experience, but the industry hasn’t really grasped this point. The majority of customers just want their car back, repaired and ready to go. A smart FNOL process, where the telematics data is instantly relayed to the Operations Centre, displaying likely fault/no fault, accident position and time, severity and trips journeys before the accident; enables the agent to immediately deal with the claim in the best way possible. If the customer account matches the telematics data; great, the claim can be waved through. Any differences, further questions can be asked and potential fraud can often be identified quickly. The key to making this work is to marry the operational processes with the telematics data provided; all in real-time.
Another great example of telematics data use is the development of reward programmes. Incentivising customer to drive better is a win-win situation for everyone and it really works. It’s all about customer engagement and feeding back fun things that keep the customer motivated. Insurers talk a lot about digitalisation, but telematics gives then the perfect platform to do it. Cool Apps with feedback on driving behaviour, rewards and personalised driving scores massively increases the number of customer touchpoints.
